Alex Storey, founder of Skill Mammoth
I run Skill Mammoth, a growth and automation agency for service businesses, and I build software out of the problems our clients bring us, like RoofMammoth and LawnScale. Then I film all of it, the revenue, the churn and the mistakes, on Alex Builds in Public.
A running video log of growing an agency and launching software at the same time. Real MRR, real churn, cold email that works and cold email that doesn't, sales calls scored by AI. If it happened this week, it's on camera.
Day 66 · Oct 1, 2026
Day 65
I Had AI Score 19 of My Sales Calls. The Results Hurt.
Day 64
My First Churn On Camera. Here's the Full Autopsy.
Day 63
Half My Cold Email Accounts Are Dead. I Found Out Today.
Day 62
Building Speed-to-Lead So Replies Don't Sit for an Hour
Day 61
I Charged $1,000 to Audit Her Systems and Found $1,000/Month in Waste
Day 60
Crossed $15K MRR
One agency and the software that grew out of it. Most of it started as something a client needed that I couldn't buy off the shelf. One of them is for my D&D group.
The agency, since 2023
Websites, local SEO and automation for contractors and service businesses. We build the site, get it found on Google, and text every lead back in under a minute. Everything else on this page started as a problem a Skill Mammoth client had.
Software for roofers
An instant roof estimator that roofing companies embed on their own website. A homeowner types an address, the roof gets measured from satellite imagery, they see a price, and the roofer gets the lead with the measurements attached.
Software for lawn and landscape
The same idea built for lawn care, landscaping, mosquito control and fertilization companies. The property gets measured from satellite, the quote shows up instantly, and the lead lands in the owner's inbox while the crew is still out mowing.
A side project for D&D groups
The hardest boss in any campaign is finding a night everyone can play. Each player enters their schedule and time zone, the DM picks a session length, and Insight Check finds the time that works for the whole party. Free, and guests don't need an account.
I'm a trainer who learned to build. I spent years teaching people how to use technology, then started building the technology myself, first for clients and now as products of their own.
I'm originally from Texas and live in Minnesota with my wife Sadie and our kids. I'm a cancer survivor, which is a big part of why I care so much about giving people their time back. Off the clock it's barbecue, tech and time outside with the family.
Before
A decade in learning and development at Best Buy and Netrio. Built the Apple Authorized Service Provider training used in every U.S. Best Buy store.
2023
Started Skill Mammoth to help small businesses save time and take back control with websites, SEO and automation.
2025
Named a Top AI Consulting Company and Top Automation Design Company. Launched the Workflow Wonders podcast.
Now
Running the agency, shipping RoofMammoth, LawnScale and Insight Check, and filming the whole thing.
My podcast. I sit down with business owners and operators to talk about automation, AI and the systems that free up their week, with enough detail that you can copy what they did.
| Talk | Format |
|---|---|
Simple Systems: Save 10+ Hours a Week Business owners | Webinar |
How to Build a Social Media Engine Marketing teams | Workshop |
AI for Business with SCORE Small business owners | Webinar |
M365 Training, Imricor corporate session Corporate teams | Training |
I speak at BNI chapters, industry meetups and company trainings, and I keep it practical: things your team can set up the same week.
Invite me to speak →Want help with your website, SEO or automation, have a question about something from the build log, or want me on your show? Send a note and I'll get back to you.
30 minutes on where your business is leaking time and leads, with Skill Mammoth.
Pick a time